triPica powers CelcomDigi’s launch of digital-first mobile offer Spark
Spark is Malaysia’s first eSIM-only, app-powered mobile experience that gives users complete control and flexibility. The launch reflects CelcomDigi's commitment to instant and intuitive experiences in line with the expectations of its growing customer base.
Thanks to triPica’s platform, the entire customer journey is managed effortlessly within a single dedicated app:
- Instant Activation: Users can sign up, select their mobile number, choose a plan (Mini, Standard, or Plus), and have their eSIM line activated instantly, which means no store visit or SIM delivery.
- Total Control: Customers can subscribe with no contracts and the freedom to downgrade, upgrade, and cancel mobile subscriptions at any time, directly in the app.
- Service Management: Users can manage up to five lines in one account and can pause or resume services at any time.
- Value and Convenience: Plans start from RM15/month with up to 200GB Internet, and feature easy-to-add plan boosters and on-demand roaming starting from RM4. Live chat support is also available directly within the app.
Customer-centred, cloud-based architecture
Built cloud-native around the customer experience from the bottom up, triPica ensures that every interaction, from instant sign-up and activation to real-time changes in subscriptions (upgrades, downgrades, pausing) is managed seamlessly for speed and personalisation.
triPica's cloud-native architecture supports multiple seamless updates each month, which means Spark will continuously deliver the latest digital experience.
From idea to live brand in record time
With triPica’s all-in-one Digital BSS Suite and plug-and-play white-label apps, telcos can launch fully digital, eSIM-only offers in record time, transforming an idea into a live brand within three months.
For CelcomDigi, this agility translates into the ability to evolve rapidly with new features that keep pace with its digital-savvy customers.
Quote Mathieu Horn: “triPica is proud to have been the engine behind the launch of this hyper-flexible and hyper-personalised digital offer. The launch underscores our commitment to supporting the world's leading telcos as they deliver freedom, transparency, and instant connectivity, and being able to launch these new offers quickly and easily.”
Media Contact:
Sanja Decla
Chief Communication and Marketing Officer
triPica
