Telecom

Webinar Insights: How eSIM-driven digital transformation fuels growth

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May 28, 2024
Our recent webinar explores the transformative power of digital-first onboarding enabled by eSIM, and how to win customers by offering exactly the service that they want, when they want. Enjoy in-depth exploration of Yoodo by CelcomDigi, Malaysia's first digital telco brand, showcasing its innovative approaches and remarkable success.

Webinar Overview

Led by Dario Talmesio, Research Director at Omdia, the webinar featured distinguished speakers including Tuck Mun Chow, CEO of Yoodo, Mathieu Horn, Founder and CEO at triPica, and Antonello Arpino, Head of Operations at Amazon Web Services. The discussion focuses on Yoodo’s strategies, technological advancements, and market positioning.

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Key Highlights

Digital-First Onboarding and eSIM Technology - Digital-first onboarding is revolutionizing customer engagement. As consumers demand seamless, instant experiences, telcos must adapt. By streamlining the onboarding process through digital channels, telcos can eliminate the friction associated with traditional methods. This leads to reduced costs, faster activation times, and a more personalized user experience. Yoodo’s approach to onboarding over 50% of its customers fully digitally with eSIM exemplifies this shift, enabling access even in most remote areas and providing an exceptional experience that aligns with modern digital lifestyles while significantly reducing costs.

Market Differentiation - Yoodo’s unique lifestyle focus on eSports and K-pop appeals to the youth segment, establishing strong brand identity. It targets the youth market perfectly, offering services that resonate with their digital lifestyles and preferences. Yoodo offers over 2 billion voice and data combinations, allowing personalized services beyond imagination, boosting loyalty.

Innovative Features and Continuous platform Improvement - Initiatives like the Member Referral program and dedicated lifestyle add-ons keep Yoodo ahead in customer engagement. The full digital telco-in-an-app experience is supported by triPica’s full stack SaaS BSS that never ages, launching monthly upgrades, seamless to the end user.

Solution launched faster than any traditional BSS could do: With a setup completed in just six months, Yoodo demonstrates agility and efficiency. It boasts 99.95% system availability over the past three years, ensuring reliable service to its customers.

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Conclusion: A Call to Action for Telcos

The future of telecom is digital, and the time to act is now. Our webinar underscores the importance of adopting digital-first onboarding, eSIM technology, and digital BSS to stay relevant. For telcos embracing these innovations, the rewards are substantial: enhanced customer satisfaction, operational efficiencies, and new revenue opportunities. Yoodo, by CelcomDigi, exemplifies the success achievable through digital transformation, providing exceptional customer experiences and cost savings.

Don't be left behind! Explore, innovate, and lead with triPica!

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