Primeo Energie’s Loyalty Model: A Lean, Cross-Border Utility Strategy Powered by triPica

Backed by triPica’s agile SaaS customer engagement and billing platform, they didn’t just launch another electricity offer, they reinvented what loyalty means in the energy world, thanks to triPica’s cloud-native, AI-powered platform designed specifically for the fast-changing utility landscape.

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“Our ambition at Primeo Energie is to become a major B2C electricity retailer in France. To achieve this, we require a top-notch billing and CRM platform. triPica is a solution that meets these criteria. They adapt to your specific requirements instead of imposing a standard operating model,” says Antoine d’Ornellas, Retail Market Director at Primeo Energie France.

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This makes Primeo Energie yet another major utility player, and one of the many in Germany, France and most recently Italy, to trust triPica to challenge convention and move beyond the traditional commodity-service model. The results? Fast launches, low service costs, delighted customers, and a confident leap into the future.

In this short video testimonial, discover how Primeo Energie's team leveraged triPica's platform to make all of this possible.

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👉 [Watch the customer story]

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