triPica reinvents telco profitability: from gigabytes to lifestyle partners
Paris, France – June 17th, 2025 – The era of selling gigabytes is over: the future belongs to telcos that can evolve into digital lifestyle partners offering seamless, personalized bundles that embed their services into their customers’ daily lives, according to leading SaaS CRM platform triPica.
Mobile Network Operators (MNOs) are at a critical inflection point as traditional revenue streams stagnate, and competition from upstart MVNOs and digital challengers intensifies.
Despite offering more and more data, MNO consumer service revenues have plateaued in the last decade, while mobile ARPU has been in steady decline.
At the same time, disruptive MVNOs are changing the trend, monetizing on razor-thin margins through retail-grade agility, bundling, and delivering customer-centric experiences.
To recoup ARPU, MNOs can no longer rely on selling ever more data that only a minority of customers will ever use, but by selling more value.
Enter the digital lifestyle telco
triPica, a Paris-based SaaS CRM platform for telcos and a new generation of energy utilities, helps MNOs redefine profitability by becoming digital lifestyle providers, selling differentiation through premium, personalized experiences that customers can’t live without:
- Seamless integration of third-party services – combining mobile, broadband, OTT, energy, insurance, and more
- Simplified billing and subscription management with a frictionless digital-first experience
- Personalised offers in real-time using AI-driven insights
A unified, cloud-native platform
Thanks to the speed, flexibility and low service cost of triPica’s platform, MNOs can now launch dynamic, AI-personalized bundles that integrate mobile, broadband, OTT content, and even services like energy and insurance - all managed through a unified, cloud-native platform.
By becoming digital lifestyle partners, MNO can:
- Reduce churn with contextual upselling and AI-driven personalization
- Cut costs to serve by up to 40% through automation and digital onboarding
- Capture a larger share of the household wallet by bundling essential services
- Increase ARPU through hybrid monetization models and pricing tiers.
- Secure a larger proportion of the customer wallet
“Traditional mobile network operators have no choice but to transform their business models if they are to survive fierce competition by a new generation of rivals. triPica’s platform and the experience of our team will make this happen for them,” says triPica CEO Mathieu Horn.
triPica is already trusted by leading telco operators like Bouygues Telecom and Digicel, supporting millions of contracts globally, and uniquely in the market, triPica also powers transformation for energy retailers across Europe. Benchmarked by Deloitte and other Big Four consultancies, triPica delivers unmatched performance, agility, and scalability.
About triPica
triPica is the next-gen Customer Engagement & Billing platform that empowers telcos to evolve into digital lifestyle companions. In a world where selling gigabytes no longer sustains growth, triPica enables operators to win customer hearts by bundling across mobile, broadband, OTT, and even utilities. With a radically agile, cloud-native, TM Forum-endorsed and AI-driven BSS platform, triPica redefines how telecoms create, monetise, and scale digital-first propositions, delivering value from day one. Trusted by Bouygues Telecom, CelcomDigi, Digicel and many Utility retailers, triPica is the smart and future-ready alternative to BSS incumbents.
