Wizzee Accelerates Digital Growth with eSIM Launch, Achieving 30% Adoption Across the French Caribbean
Operating in Guadeloupe, Martinique, French Guiana, Saint-Martin, and Saint-Barthélemy, Wizzee has rapidly become a benchmark for digital-first telecom innovation in the region. Designed for simplicity, flexibility, and accessibility, the brand lets customers subscribe, activate, and manage their mobile service entirely online through a dedicated app, without paperwork, physical stores, or postal delays.
“We collaborated with Wizzee to make connectivity instant and effortless for everyone in the French Caribbean,” said Mathieu Horn, CEO and Founder of triPica. “The launch of eSIM marks a new chapter in the journey for Wizzee — no waiting, no physical SIM cards, just immediate access to reliable service.”
From Defensive Play to Digital Growth Engine
Initially created to defend Digicel’s market share in the face of aggressive new entrants, Wizzee has far exceeded expectations. The brand’s customer base is growing twice as fast as projected, and it has evolved from a niche challenger to one of Digicel’s main engines for customer acquisition in the French West Indies.
Wizzee’s success lies in its ability to combine transparent pricing, intuitive app experience, and real-time flexibility. Users can personalize plans, top up, and monitor usage seamlessly — all within the app.
eSIM: Solving Real-World Caribbean Challenges
The introduction of eSIM in July 2025 addressed a long-standing logistical issue of delivering physical SIMs across multiple islands. By enabling customers to activate instantly from their smartphones, Wizzee removed the final barrier to a truly digital mobile experience.
This innovation has been met with immediate enthusiasm, especially among younger, tech-savvy users and frequent travelers between the Caribbean and mainland France.
Digital Foundation for the Future
Wizzee’s operations are built on a digital backbone provided by triPica, whose agile, cloud-native platform enabled Digicel to initially launch Wizzee in under five months. Since its launch in 2019, triPica’s real-time performance and flexibility has been allowing Wizzee to react instantly to market changes and deliver continuous innovation.
About Wizzee
Wizzee, a brand by Digicel, is the 100% digital mobile operator serving Guadeloupe, Martinique, French Guiana, Saint-Martin, and Saint-Barthélemy. Through its mobile app, Wizzee allows users to subscribe, manage, and top up their plans anytime, anywhere — with no contracts, no paperwork, and now, no physical SIM cards.
Learn more: www.wizzee.fr
About Digicel Group
Digicel Group is a leading communications and entertainment provider with operations in over 30 markets across the Caribbean, Central America, and the Pacific. Headquartered in Kingston, Jamaica, Digicel serves over 13 million customers, delivering mobile, broadband, and digital services that empower communities and businesses across the region.
Media Contact:
Sanja Decla
Chief Communication and Marketing Officer
triPica
