triPica Launches Operations in Italy, Bringing Primeo Energie’s Energy Experience to Commercial and Industrial Customers
This operational launch marks the official entry of triPica’s cloud-native SaaS billing and customer engagement platform into one of Europe’s most competitive and advanced energy markets. Following the successful development of Primeo Energie’s B2C activities in France, the same digital infrastructure is now supporting the group’s expansion into Italy, with an initial focus on medium- and high-voltage business customers (MV and HV).
Entering a market where speed and operational efficiency are not optional
Italy completed the full liberalisation of its energy market in 2024 and today has more than 700 electricity suppliers and 460 gas operators competing in an environment characterised by intense price pressure, thin margins, and fierce competition.
With smart meter penetration exceeding 95%, Italian energy retailers also face a paradox: they have access to unprecedented volumes of data, yet remain limited in their ability to unlock its value due to the rigidity of traditional Customer Information Systems.
Primeo Energie is entering this market with a differentiated proposition that combines deep energy-sector expertise with a digital operating model, enabling the rapid launch of tailored B2B offers, the management of complex contracts, and the agility to adapt to evolving market conditions.
Leveraging the high level of automation provided by triPica, Primeo Energie aims to scale its operations with a lean organisational structure, replicating the model already in place in France, where a single employee manages billing operations for more than 150,000 residential customers.
A digital core designed for modern utilities
At the heart of Primeo Energie’s Italian operations is triPica’s AI-powered, digital billing platform, serving as the intelligent backbone of a modern energy retailer.
The platform enables:
- Operational efficiency and cost control, with high levels of automation and billing accuracy exceeding 99%;
- Faster time-to-market, allowing new tariffs and offers to be launched in days rather than months;
- Advanced B2B capabilities, including complex pricing structures, real-time settlement and scalable contract management
- Future-ready innovation, paving the way for services beyond energy commodity, including flexibility, digital services and telecommunications;
- Real-time AI-driven customer engagement, enabling stronger and more meaningful customer relationships;
- Monthly platform updates that ensure full compliance with the continuously evolving Italian regulatory framework.
Executive perspectives
“The launch of our operations in Italy marks an important milestone for Primeo Energie,” said Benoît Doin, Energy Director and Member of the Executive Committee (COMEX) at Primeo Energie. “Italy is a highly competitive and demanding market, where agility and execution capabilities are critical success factors. Following the success of our expansion in France, where we secured more than 150,000 residential contracts in just three years, managed with remarkable efficiency thanks to the automation and flexibility provided by triPica, we are confident that we can replicate this success in Italy’s commercial and industrial segment.”
Giovanni Sorcinelli, COO of triPica Italy, added:
“Italy doesn’t need yet another theoretical market-entry project. It needs billing solution providers who are operational from day one. Primeo Energie is now live, serving real customers and managing real contracts on a platform specifically designed for Italian market. This launch demonstrates that modern SaaS billing is no longer a future aspiration, it’s a competitive necessity. Furthermore, triPica’s latest AI capabilities will enable energy retailers to deliver more contextual, real-time interactions with their customers.”
A long-term commitment to the Italian market
Primeo Energie’s entry into Italy forms part of a broader European growth strategy, while triPica is reaffirming its long-term commitment to the Italian market, which it considers strategically important.
Fully compliant with Italian regulations, triPica’s platform integrates seamlessly with existing IT ecosystems, enabling a progressive implementation approach without the need for disruptive system replacements or “big bang” transformations.
For the past three years, triPica has been recognised in the Gartner® Market Guide for Utility Customer Information Systems, highlighting strengths such as real-time billing and platform flexibility—capabilities that are now fully operational and available in Italy through Primeo Energie.
About Primeo Energie
Founded in Switzerland in 1897, Primeo Energie is a European energy group active across energy generation, distribution and supply. Serving municipalities, businesses, and industrial customers, Primeo Energie combines deep technical expertise with a strong commitment to innovation and sustainability.
About triPica
triPica provides AI-powered SaaS customer engagement and billing solutions for energy retailers, utilities, and telecommunications services providers worldwide. Its platform enables retailers to modernise legacy operations, accelerate the launch of new digital services, and improve operational efficiency through intelligent automation, AI-driven orchestration and faster time-to-market.
Media Contact:
Sanja Decla
Chief Communication and Marketing Officer
triPica
