High prices, high churn: how can German energy retailers win the loyalty battleground?

As Germany enters 2026 with some of the highest household electricity prices in Europe and persistently high customer churn, with around 14% of households changing electricity or gas supplier in 2025, energy retailers are under growing pressure to rethink how they attract and retain customers. Loyalty has become the most critical, and most fragile, asset for energy retailers.

At  E-world energy & water in Essen, triPica, a European provider of SaaS customer engagement and billing platforms for energy retailers, utilities and telecom service providers, will demonstrate how convergence between energy, telecommunications and digital services can become a powerful lever for customer loyalty and sustainable growth.

Active in the German market since 2018, triPica enables utilities and energy retailers to move beyond commodity supply, allowing them to bundle electricity, gas, water, waste services, telecommunications and non-commodity offers on a single, unified platform. Customers such as enercity and Garbsen already rely on triPica to manage complex, multi-service billing and customer journeys at scale.

Across Europe, the energy market is undergoing a structural shift. Energy is increasingly positioned as part of broader, multi-service propositions rather than a standalone commodity. Telecom operators are entering energy, automotive players are monetising flexibility through Vehicle-to-Grid models, and consumer brands are preparing electricity offers of their own. Loyalty, in short, is now engineered through relevance, simplicity and integration.

This evolution places significant strain on energy retailer that are still relying on legacy IT systems, which were not designed for bundled offers, dynamic tariffs or data-driven services.

triPica is purpose-built to address these challenges. Its SaaS platform is designed to handle regulatory complexity, real-time consumption data and sophisticated billing models, while enabling rapid product innovation without operational fragility.

In 2024, triPica was selected as the billing platform for Europe’s first commercial Vehicle-to-Grid launch, delivered by Renault Group and The Mobility House in France, demonstrating its ability to monetise new energy usages at scale.

“Energy retailers can no longer afford to be just a monthly bill,” said Mathieu Horn, CEO of triPica. “In a high-price, high-churn market, loyalty is created when energy becomes part of a broader, meaningful experience, integrated with other essential services and aligned with how people live and consume. triPica makes that possible.”

triPica will present its platform and convergence vision at E-world energy & water in Essen, demonstrating how German utilities and energy retailers can turn volatility into loyalty, and loyalty into sustainable growth.