Celcom, Axiata speed-launches digital-telco, boosts NPS scores

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When a major Malaysian telecoms operator wanted to fast track its digital transformation to empower customers and reach new segment of younger consumers, triPica speed-launched the first digital telco in the country.  Furthermore, Yoodo, the telco-in-app was eSim enabled in only 8 weeks.

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“Yoodo strives to meet the requirements of the modern consumer - the digital natives - recognising that everyone has its unique preferences and needs. We wanted to provide the ability to offer combinations of offers and we needed a digital and agile system that would allow this flexibity. triPica provided that!They also enabled us to launch eSIM capability, before it was mainstream, allowing customers to register a new line from their phone within just 2 minutes. Thanks to the functionalities that triPica is offering, Yoodo is very popular our youth target audience and achieves admirable NPS scores”

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Tuck Mun Chow
Head of Yoodo

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The story behind Yoodo