triPica enters Italy to empower energy utilities with agility to offer new services, faster time-to-market and reduced service cost
Its first customer in Italy is Primeo Energie, whom triPica empowered to build its fast-growing B2C energy business in France.
Challenges in a competitive energy market
Italy is one of Europe's most advanced and competitive energy markets, having entered full liberalisation with the end of the maggior tutela regime in 2024.
Italy has more than 700 electricity and 460 gas retailers competing in a market characterized by high energy prices and shrinking margins.
Furthermore, Italy leads Europe in smart-meter penetration (over 95%). This generated a huge amount of data that retailers are eager to monetize through innovative offers, which they are currently unable to deploy quickly due to the limitations of legacy Customer Information Systems (CIS) platforms.
Speed, efficiency, and customer-centric innovation
triPica addresses these challenges by offering a cloud-native SaaS, micro-services and open-API customer engagement and billing platform that acts as the digital core of modern utilities, empowering them to become more efficient and agile.
- Cost Reduction: triPica’s strong automation can significantly increase operational efficiency and reduce service costs. With triPica, energy retailers can operate with a lean model managing 10K customers per agent, achieving more than 99% billing accuracy.
- Time-to-Market: The platform allows companies to execute new offers and seize new opportunities with unprecedented speed. Retailers can launch new tariffs in just one day or launch a new offer in a week, dramatically reducing time-to-market compared to legacy systems.
- Innovation Engine: triPica provides the flexibility needed to offer complex, innovative services beyond core commodity sales. These services include home solar, virtual batteries, budling of digital services such as broadband, telco and insurance.
- Energy transition enabler: triPica was also the chosen billing platform for Renault’s V2G solution for its new Renault 5 ETech, powered by Mobilize. This solution, which is the first commercial V2G launch in Europe, offers clients an energy contract and platform that let the car not only charge, but also feed the grid.
A localised partner, not a disruptor
triPica, whose solution is designed for complete compliance with Italian regulations, is fully committed to the Italian market.
The company recognises that some competing software vendors have failed to bring what works in another country to the Italian energy retailers too, while legacy billing solutions are too cumbersome to allow rapid deployment of innovative offers. triPica also stands apart from other vendors who typically require a complete organisational overhaul.Instead, triPica integrates seamlessly into existing IT ecosystems, adapting to each retailer’s way of operating, enhancing, not disrupting their operations.
triPica’s deputy CEO Luc Agopian said: "triPica adapts to the specific requirements of our clients rather than imposing a standardized operational model. This allows energy retailers the freedom to customize their activities according to their particular needs, with accelerated implementation time, and significantly reduced service costs."
This approach ensures triPica can be implemented progressively, allowing companies to work around their current processes without a "big bang" replacement.
Giovanni Sorcinelli, COO triPica Italy,who has 25 years of experience in the Italian utilities market, added: "triPica is the gazelle of customer engagement and billing —bringing the agility and speed today’s energy utilities need. It enables rapid implementation, effortless go-to-market execution, and ensures a seamless upgrade for both retailers and their customers. It’s the embodiment of smart,fast, and future-ready innovation."
triPica’s long-standing partnership with Primeo Energie in France serves to underscore the company’s capabilities. The Swiss energy retailer successfully leveraged triPica to enter the French B2C market and is now using the platform to expand into Italy with an initial focus on B2B customers. In Italy, Primeo is launching its B2B electricity offer targeting medium and high-tension (MT and AT) customers.
For the past two years, triPica has been listed in Gartner’s Global Market Guide for Utility Customer Information Systems, which emphasises strengths such as real-time billing.
Media Contact:
Sanja Decla
Chief Communication and Marketing Officer
triPica
